Top Digital Marketing Tactics for Motivated Seller Lead Generation

Traditionally, thriving in the real estate business was tedious and expensive. It involved a lot of legwork, meetings, cold calls, direct mails, and so on. However, it used to work, and it has its space even today.

The development of digital technology has transformed the market in so many ways. With powerful computing devices and interactive websites and apps, investors are migrating to digital marketing.

However, there isn't an ultimate solution when it comes to digital marketing. Some techniques are more successful than others, depending on your objective.

If you are a real estate investor targeting motivated sellers, the following tactics should be among your priorities.

Branding

Websites, blogs, and social media channels are excellent tools for increasing awareness about your business. The pages act as your front office, and they won't be effective if nobody recognizes them. Regrettably, many real estate investors are not keen on branding, which often derails their digital marketing efforts.

Before investing in other internet marketing efforts, capitalize on creating a name or design that’s easily identifiable to the public. Branding is the best way to distinguish yourself from competitors and elaborate on what makes your business unique. A professional logo, for example, can help motivated sellers get the intended impression at a glance.

Search Engine Optimization (SEO)

Every entrepreneur wants their business to appear at the top of Google search engine result pages (SERPs). According to research, Google users are ten times more likely to click the first organic result compared to a page on the tenth position. Additionally, moving up one spot can boost your click-through rate (CTR) by about 30.8 percent.

To produce viable results on SERPs, Google selects relevant brands that are relevant to specific keyword searches. The search engine looks for clues like social media interactions, reviews, and links to qualify your business.

You can boost your ranking through SEO, a technique that adjusts your webpages and content for better visibility on the web. It requires content marketing using the right industry keywords.

Aim to write blog posts or articles that motivated sellers would love to read. End your content with a CTA directing them to your site to learn more about your business.

YouTube Videos

YouTube, which is a subsidiary of Google, is currently the second largest search engine worldwide. By demonstrating what businesses have to offer visually, the tool helps you to build trust. It also helps in SEO efforts and branding.

Maintaining a YouTube channel can be demanding, but it pays off. Home sellers will be more comfortable doing business with you when they can see what you do.

Paid Ads

Real estate investors can target motivated sellers with paid ads on Google and Facebook. Adwords will help with Google SERPs, and you’ll pay for click-throughs. It’s ideal when you’re targeting users with search intent.

If you are building an audience or brand awareness, consider the Google Display Network and Facebook. The tools will enable you to target the right people demographically and geographically.

Email Marketing

Another tactic to get in front of motivated home sellers is email marketing. It’s one of the best methods to keep your brand in the minds of stakeholders in the real estate business.

You can obtain email addresses from your current clients, web derived subscriptions, events, and more. Tools like MailChimp can help with designing email newsletters, sharing them on social networks, and tracking the results.

Strategic email marketing can build trust with homeowners and sellers in your region. It’s a direct communication channel with the potential to move your prospects through your marketing funnel.

Final Word

Implementing different marketing strategies is critical to business success. However, you shouldn’t try everything that comes your way. A mix of selected traditional methods and digital marketing tactics like the ones described here will connect you with many motivated sellers.